Wednesday, June 4, 2014

Lottery Winners get 'Happy' for New Ad

There's nothing more guaranteed to make you feel happy than the news of a lottery win, so it makes perfect sense that  Pharrell Williams' hit song "Happy" is the theme song of the New Jersey Lottery's new advertising campaign.

The new ad will feature past instant game winners -- anyone who won even as little as a dollar on a scratch ticket. Winners were asked to submit a 30-second video of themselves dancing if they'd like to be in the commercial. (Funnily enough, many winners picked the song "Happy" to dance to, without being aware it would be the song in the ad.)

Lottery winner Jeff Shepard shows off his dance moves for the new NJ Lottery commercial.
(Photo: Daily Record staff photo by Michael Izzo )
The ad campaign, featuring three 30 second commercials, will debut on TV and in movie theaters in two weeks.


Ready to do your own happy dance? Lots of big lottery jackpots this week -- go try your luck now!


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