Monday, May 5, 2014

National Lottery Introduces “The Guru” in 1st Advertisement for Online Play

The first ever huge marketing scheme of the National Lottery will be aired for 60 seconds this coming week and will have additional 5 ads on the television as well as a digital version.

The campaign was created to market National Lottery’s play online channel  whose target market are those people who does not make an effort to go out and play.  The ad has included some humor to be more attractive to more people and will feature “the guru” who has the ability to predict while on mediation at Mac gillycuddy’s Reeks mountain range.

This is one exciting strategy.


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